Malaysian designers say Middle Eastern buyers, especially those from the oil producing Gulf region currently flush with petrodollars, appreciate the way the garments match their lifestyle and largely traditional culture, which require women to be modestly dressed in public.
"They are the biggest consumers of fashion," said Sonny San, one of the best-known names in Malaysian fashion, who estimates that almost half the revenues of his "eclipse" label came from its six outlets in the Middle East.
"Now with the oil prices going up to $100 a barrel, the Gulf has the most disposable income," he told Reuters on the sidelines of the Malaysian International Fashion Week in Kuala Lumpur.
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